Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Octopus Splash Centre, at ELC.co.uk
Floating activity centre, with scoops, pourers, rainmakers, squirts and more!Suction pads attach to bath.

30cm Baby Girl - White Doll, at ELC.co.uk
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

TP Crazywavy Slide, at The Early Learning Center
Slide with chunky wave design. High side walls and wide chute body for safer descent. 2 built in handrails and 3 heavy duty steps with friction pattern for extra confidence. Self assembly.<BR><BR>Slide extension shown is available separately.<br><br><b>Delivery is FREE for this item.</b>

Electronic Activity Cube, at Early Learning Centre
Ideal as a first birthday present, the shapes are lovely and soft and squidgy to hold and there's a little telephone on the top, plus a clock which opens the door when it hits 12. The cube contains chunky shapes and numbers to sort and post through, a telephone to answer and buttons to press. Also a maze with lots of beads to twist all over. With an easy to grip handles, the cube is easy to carry about.

Roary 2 Jigsaw Puzzles In A Box, at ELC
Piece together these two jigsaws to create a Roary scene! 1 x 24 piece and 1 x 12 piece.

Fisher Price Snap n Style Elena, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Activity Triangle, at Early Learning Centre
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

Whose Baby Puzzle, at ELC
15 look and match puzzles. With both farm animals and wild animals, here is an enchanting assortment of babies to match - and one pair just like you!

Cut & Play Cake, at Early Learning Centre
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

UV Hat - Blue, at The Early Learning Centre
UV protection hat with flap to cover neck. One size.

Paper Factory, at Early Learning Centre
A complete collection of tools for creative paper play. Contents includes 3 bead making spindles, 3 activity cartridges, 4 shaped cutters, 6 greeting embossers, 20 sheets of colourful paper and a full set of instructions.

Dolls House Family - Ethnic, at Early Learning Centre
Granny, grandad, mum, dad and two children to potter around your dolls house

Dig A Glow Dino - Stegosaurus, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the nine-piece Stegosaurus skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 17 cm long.

4" Bmw Diecast, at ELC.co.uk
Realistic 4" BMW

VTech 9v Adaptor, at ELC
Save batteries by using the VTech adaptor to plug V.Smile into the mains. Can also be used with other VTech products featuring an adaptor socket.

Thomas the Tank Engine Xylophone, at ELC
Read and play this musical book.

Remote Control Solar System Mobile, at The Early Learning Center
Nowhere is more exciting for children than outer space, and now they can explore it in their own bedroom with this motorised, ceiling-mounted mobile. <br><br>Nine planets obit an illuminated sun, while an audio CD takes your child on a fascinating tour through the solar system. They’ll learn the origins of the sun and planets, and about what makes Earth so special. With atmospheric music and the planets circling overhead, the wonders of space are brought spectacularly to life.<br><br>Movement is controlled by a remote control handset which also features a built-in light pointer and comet maker to project a comet swooshing around the sun. There couldn’t be a more thrilling way for your child to discover their place in space.<br><br>Mobile approximately 107cm in diameter.

Jungle Beat Set, at The Early Learning Center
The seven pieces of jungle themed instruments comprise a crocodile flute, a jungle drum with neck strap and two drumsticks, a monkey tambourine, two parrot maracas and two frog castanets. This percussion set supports the National Curriculum Key Stage 1 Music.

Toddle Along Tortoise, at Early Learning Centre
Watch the tortoise toddle along to soothing melodies and flashing lights. Great for encouraging crawling and walking. Requires 3 x AA batteries.

TP Wooden Tower, at Early Learning Centre
Compact wooden adventure playset with fireman's pole, slide, single swing, two-seater glide ride and covered platform for multiple play options. Maximum recommended weight per ride 45kg. Supplied with steel stakes for increased stability. Slide extension available separately.

AA Battery 4 Pack, at Early Learning Centre
AA battery 4 pack

20 Super Wheels Cars, at The Early Learning Center
Mixed selection of 20die-cast cars to drive around and park in the Big City Garage.

Felt ABC 123, at The Early Learning Center
Learn simple words and easy calculations. Contains over 350 pieces of brightly coloured felt, 2 scene boards and a handy storage bag.

Here We Go Round the Mulberry Bush CD, at ELC.co.uk
35 favourite action and activity songs and rhymes are featured on this 60 minute CD. From simple hand rhymes through to marching songs the album features such favourites as One Finger One Thumb, Hop Skip And Jump, If You’re Happy And You Know It, The Grand Old Duke Of York and The Hokey Cokey.

Manic Martians, at Early Learning Center
Wait for the Manic Martians to pop out of the crater then bop them on the head with your hammer. A game for 2 players that is great for kids and adults. It also makes a great present to take to a birthday party. Requires 1 x C battery.

TP Canberra Trampoline - 12ft, at Early Learning Centre
The 12 feet diameter Canberra trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Horay For Thomas Puzzle, at Early Learning Center
Enjoy piecing together Thomas and Friends with this easy to complete 35 piece puzzle. Includes handy storage tin with handle.<br><br>Puzzle size 30 x 44cm, Dimensions of tin 19.5 x 15.5 x 8.5cm.

Volcano And Earthquake Kit, at ELC.co.uk
Turn fed up kids into Firedupkids! What could be more fun than building your own<b>erupting volcano</b>? And measuring the tremors of an <b>earthquake</b> (orjust dad snoring)? The volcano can be hand painted then activated, using simple,harmless <b>chemical reactions</b> – just baking soda, citric acid and foodcolouring. Mix them together then stand well back. The <b>seismograph</b>measures and records vibrations on to paper on a rotating drum just like a realone.<br><br>The instruction manual is full of exciting activities, ideas and funfacts.<br><br>Volcano Width 24cm approx. Height 11cm approx.

Grand Piano, at Early Learning Centre
Stunning baby grand piano with good-sized three-octave keyboard, microphone, eight instrument sounds and lots of rhythms and other features. Plus record and playback feature, so you can sing along to your own backing track. <br><br>Requires 3 x AA batteries.

TP Explorer Crazy Wavy Slide Body, at ELC.co.uk
Slide with chunky wave design. High side walls and wide chute body for a safer descent. Two built in handrails for extra confidence. Shown with slide extension, available separately, cat no 104648.

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.