For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

Wrist Bells, at Early Learning Center
NEW COLOURS! Slip this on your wrist for non-stop jingles.

V.Smile Shrek the Third Game, at Early Learning Center
Teaches children school skills, including spelling, classification, shapes, categorisation, vocabulary, spatial sense, number order and more!

Assorted Soft Stuff Cutters, at Early Learning Centre
Assorted cutters in animal shapes to cut out your Soft Stuff. Comes with 2 packets of Soft Stuff.

Thomas & Friends - Annie & Clarabel, at Early Learning Centre
Annie and Clarabel are Thomas' faithful engines and are much loved. Now available as a double pack

Disco Dude Microphone - Blue, at Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Colour Explosion Dial Designer, at Early Learning Centre
Place the design discs on the Colour explosion paper, start drawing, rotate the disc and repeat. Then watch your drawings explode off the paper.

Ready Mix Paint Green, at The Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Leappad Book - Thomas The Really Useful Engine, at Early Learning Centre
A huge rainstorm blows through the Island of Sodor. CRASH! A tree falls and breaks through the station house. Thomas' friends are sent out to find help and supplies to make repairs. When they don't return, Thomas braves the storm to find them and proves just what a really useful engine he can be.

Mermaid Wonderworld, at ELC.co.uk
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Forest Friendly Wooden Pens, at Early Learning Centre
Make writing fun with forest-friendly wooden pens, topped with cute woodlandfigures: rabbit, frog and toadstool.

Thomas & Friends - Daisy, at Early Learning Centre
A classy, sassy passenger diesel. She believes that she should only carry passengers, and never ever pull trucks, although she will help out in an emergency.

Cherry Lane Cottage, at Early Learning Center
A perfect first dolls house. Opens up to reveal a charming two storey cottage. Your child can help the little dolls cook in the kitchen, wash in the bathroom or enjoy a nap in the bedroom. Comes complete with dolls and cute pets.

Skittles, at Early Learning Centre
Comes with 6 colourful skittles and 2 balls.

Wind Up Duck, at Early Learning Centre
Wind up your duck and then watch him swim away.Great fun in the bath.

Ready Mix Paint Green, at The Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Stackable Storage Boxes - Blue, at ELC.co.uk
Keep playrooms tidy with this set of three colourful, wooden stackable storageboxes.

Bug Stacking Tower, at The Early Learning Centre
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

My First Work Bench, at Early Learning Centre
Brilliant bench with loads of features including nuts that click when you use the screwdriver and a saw handle to turn. Requires 3xAA batteries.

Thomas & Friends - Bertie The Bus, at ELC
Bertie's a happy bus, who is always pleased to collect his passengers.

Melissa and Doug Mighty Builders Race Car, at Early Learning Centre
Your child will discover all the fun of model making with this super solid wood race car construction kit.<br><br>The easy screwdriver assembly does away with messy glue and sharp craft knives, while simple, step-by-step, illustrated instructions guide your child through every stage of the build. <br><br>The set comes complete with a smart, black base for your child to display their finished creation upon. But this is one model that doesn’t have to stand still – a safe, sturdy frame and fully working wheels mean it can race into action, offering hours of amusement even after construction is complete.<br><br>Approximately 26cm long

Ocean Rescue Turtle Adventure, at ELC
Dive the ranger to help the giant turtle with all his kit, but watch out for the big moving flippers.

Natural Artist Chunkie Chalks, at Early Learning Center
Easy-grip chunkie chalks for little hands. Recycled-cardboard tub contains 20chalks in varied colours.

Scary Soap Science, at Early Learning Centre
Create gruesome and lifelike brain soap. Operate on special castings to make slippery soap eyeballs. Graft soap fingers onto your soap creations to scare everyone.. including you! Blend colours and fragrance for your own signature soap. Experiment in the kitchen to make astonishing new soaps. Make unforgettable gifts for relatives.<br><br>Each kit contains enough material to make several amazing soap projects with plenty left for experimenting.<br><br>Wild Science is a range of collectable science kits with Attitude! They are designed to have great play value while exploring important scientific concepts and skills.<br><br>

Stackable Storage Boxes - Pink, at ELC
Keep playrooms tidy with this set of three colourful, stackable storage boxes.Pink design has a soft fabric lid that won't trap little fingers.

Jolly Phonics Book 6, at The Early Learning Center
Fun activity books get reading and writing skills off to a flying start. Book 6of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Dream Town Rose Petal Cottage, at Early Learning Centre
Your child can play inside thecottage, or open it up to make a big play space. One half fits neatly inside the other for storage. The cottage comes with a hob and oven unit.<br><br><b>Home delivery only</b>

Tambourine, at The Early Learning Center
Bright triangular tambourine to tap, beat and shake.

TP Kingswood Top Deck, at ELC.co.uk
With the addition of a top deck, the Kingswood grows to its full height. Simply remove the roof of the Low Tower base unit, add the Top Deck and replace the roof again. The Kingswood Tower now provides lots of new challenges for older children and allows many more accessories to be used as well. The Top Deck consists of a platform which could be enclosed on all 4 sides (the requisite wood is supplied) and has an internal access ladder.

Cup Cake Baby Changing Backpack, at Early Learning Center
Backpack with nappy compartment, changing mat, bowl and spoon, outfit and hat. Ideal for doll days out.

Buggy Bingo, at The Early Learning Centre
Fun bingo game that alsohelps with numbers.

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.