All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you'll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Sticky Dartboard, at The Early Learning Center
Velcro dartboard with clear numbers and 2 sets of 3 darts.

Cup Cake Baby Changing Backpack, at Early Learning Centre
Backpack with nappy compartment, changing mat, bowl and spoon, outfit and hat. Ideal for doll days out.

Ravensburger Puzzleball - Illustrated World Map, at Early Learning Center
This amazing puzzle ball gives all-round enjoyment. Fit together the curved plastic pieces and watch the world take shape. <br><br>The richly illustrated globe is erupting with life and colour, showing famous landmarks, natural wonders and native wildlife. All is depicted in such a lively, engaging way that it’s sure to capture your child’s imagination and feed their curiosity about the world.<br><br>Pieces are numbered on the back for help with construction if necessary and, when finished, the smooth, remarkably solid sphere will make a stylish display object for a child’s bedroom or anywhere else in the home. <br><br>Diameter 15cm

Pirates Seafaring Set, at The Early Learning Centre
Bring your adventures to life with this pirate set and other characters in our range.

Soft Stuff Crazy Hair, at The Early Learning Center
Grow, comb and style the Cool Kids hair then cut it off and start again. Includes hair dryer extruder and hair accessories. Soft Stuff included.

Brachiosauras, at ELC
Plastic Brachiosaurus

Wooden World Long Curves & Straight Track, at ELC
Extend your track with these additions. Includes: 4 curves, 4 straights and 2 trees.

Fabric Party Bags, at Early Learning Center
Make your party really special with these fabric party bags. 8 bags included.

Bumper Collage Kit, at ELC.co.uk
All the bits and pieces needed to create some fantastic collages.

Balaur the 3 Headed Dragon, at Early Learning Centre
For extra brave knights only – it's the ultimate challenge. This three-headed dragon is ready to defend the Tower of Doom on all fronts.

Nursery Rhymes Puzzles, at The Early Learning Center
Four puzzles of nursery favourites: Jack and Jill, Twinkle Twinkle, Humpty Dumpty, and Mary's lamb.

Giant Bubble Bucket, at Early Learning Center
With four large wands and bubble mix

Wooden Shape Sorting Caterpillar, at ELC
Help your child to recognise shapes and patterns with this Wooden Shape Sort Caterpillar.

Baby African Elephant, at Early Learning Centre
BABY AFRICAN ELEPHANT

Mouth Organ, at The Early Learning Center
Blow for a range of notes.

Cowboy Outfit, at Early Learning Center
Howdy! Head to the wild west with this great costume featuring leather-look chaps, waistcoat and neck tie. Fits all little cowboys up to 116cm. Hat available separately, cat no. 103733

Cup Cake Velour Dress Set, at The Early Learning Centre
Groovy pink wrapover dress with matching bag and bootees.

Make Your Own Zipplette Kit, at Early Learning Center
Girls discovering the fun of fashion will relish the opportunity to decorate their own stylish Ziplette. Easy to clip on to a belt loop or backpack, it’s perfect for carrying pocket money, mobile phones, iPods and other essentials.<br><br>The kit includes a smart, black Ziplette, ready to be adorned with sparkling sequins and beautiful beads. There’s no tricky sewing required. Sequins can be stuck straight on, while nimble little fingers will delight in creating colourful beaded charms to hang from the pouch’s ready-made loops.<br><br> All instructions and equipment is provided, including six inspirational charm designs to try – although your child will soon be letting their imagination run wild. They’ll certainly love having a unique fashion accessory made by their very own hand.

LeapFrog Learn And Groove Action Station, at ELC.co.uk
Five stimulating activity stations bring the fun and learning full circle, surrounding your baby with lights, sounds, music, and manipulatives. This rocking, spinning, sit-inside play center introduces your baby to a wide variety of music styles while teaching ABCs, counting, colors, and language-stimulating nursery rhymes.

Junior Trampoline, at The Early Learning Centre
Small trampoline with stitched in padded edges so little feet can't get trapped. Soft handles give a good grip. Suitable for use indoors and outdoors. Comes with lifetime guarantee.

Glue -1ltr, at The Early Learning Center
Ideal for sticking paper and card.

HappyLand Playmat, at Early Learning Center
The perfect setting for HappyLand. This vinyl wipe-clean mat zips up for easy storage.

Wooden Rocking Horse, at Early Learning Center
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Foal, at Early Learning Centre
Foal

Lunar Jim Talking Ripple, at Early Learning Center
Ripple has posable arms, legs and head and says five phrases.

Talking Fifi Flowertot Doll, at Early Learning Centre
Scented Talking Fifi Flowertot doll says 7 phrases and loves to be hugged.

Rosebud Dolls House, at The Early Learning Center
Absolutely gorgeous three-storey doll's house with fully opening frontage and attic. With doors, windows and shutters to open and close, open staircases and plenty of space to arrange and rearrange the rooms however you choose.<br><br>Room sets shown in picture are sold separately.

Apron Large, at Early Learning Center
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Large (L40cm, W106cm)

Kitchen Accessory Set - Free With Sizzlin' Kitchen, at Early Learning Centre
Fifty-piece set of cutlery, crockery, utensils, pots and pans. This accessory set is free when you buy the Sizzlin' Kitchen.

Monster Snap Game, at ELC
The classic game to play together. With 48 cards, take it in turns to lay a card until one of you shouts SNAP! Comes in a tin.

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.