Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Why we like Early Learning Center, UK:

• Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Center prices are always excellent, and Early Learning Center customer services are always happy to help!
• Early Learning Center has years of experience in its field - the Early Learning Center online shopping experience is testament to that.
• The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Center, it's a no-brainer!

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Night Vision Goggles, at ELC
The ultimate piece of kit for serious spies and explorers. These night vision goggles not only have a high powered, adjustable flash light, but also a high gain sonic ear listening device. Sure to make any trip to the end of the garden, or poke around under the bed an adventure worthy of 007. There is an automatic volume limiter to keep sound at a safe level and a frequency card provides information about animal and human hearing abilities.

Times Tables Dvd, at Early Learning Center
Learning the times tables by repeating and memorising groups of numbers has never been fun for children. This DVD can change all that, providing children with the learning tools to make times tables exciting and fun by using shopping, money, craft activities, science & nature, transport and more.

Thomas & Friends - Round About Turntable, at Early Learning Centre
For turning your wagons around, this is tops Easy-operate in plastic and wood, this is an invaluable addition to any railway.

Voice Recorder Phone, at ELC.co.uk
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Fisher Price Digital Camera - Blue, at Early Learning Centre
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Dolls House Family - Ethnic, at Early Learning Center
Granny, grandad, mum, dad and two children to potter around your dolls house

Egg & Spoon Race, at The Early Learning Center
Includes 4 spoons and 4 eggs which 'crack' to reveal a bean-bag yoke.

Soft Stuff Bakery Set, at ELC.co.uk
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Space & Robo Poppers, at Early Learning Centre
Popping robot and alien whose pieces pop together for easy fun construction; and they make great popping sounds when stretched.

Retro Kitchen, at ELC
A beautiful wooden retro kitchen in a cool blue. With an oven, two hob rings, dishwasher, sink with chrome mixer spout and two taps. The roomy fridge and freezer has plenty of space to store playfood. Now your child can make play meals in serious style. Accessories available separately.<br><br>Kitchen H68.5 x W81 x D31.5cm<br>Fridge H82 x W37 x D32cm

Flutterbug Rattle, at ELC
Touch and feel Butterfly with foldable wings.

Snap & Style Flower Girl, at The Early Learning Centre
The Flower Girl Fashion accessory is a outfit with basket accessory that willsnap onto all Snap and Style Friends Dolls both exisitng and new. The dress isdecorated with hydrographics and spray ops. The basket has a handle that will bevery easy to slide on the Snapand Style Friend's arm.

Seal, at The Early Learning Centre
seal

Travel Scribbler, at ELC
With thick 'n' thin pen, 2 pattern stamps and magic wiper.

Blossom Farm Pogo Puppy's Piano, at The Early Learning Center
This light-up piano encourages your baby to kick and explore. When your baby presses a textured key they're rewarded with lights and a choice of melody, piano or animal sounds. With straps for attaching to the cot and machine washable fabric.

King & Horse, at Early Learning Centre
This brave pair are ready to go into battle.

Green Science Enviro Battery, at Early Learning Centre
Caution: High Voltage Inspiration! <br><br>The most unique and non-polluting energy sources you can find on Earth - potato, salt water and mud. Be amazed how they light up a bulb or sound buzzer with this eco-friendly kit. Includes experiment guide for making a coin battery, fork battery, potato buzz wire game and more.<br><br>Please note: Some everyday items from home are required to complete this experiment – e.g. lemon, potatoes, soil, paperclips, water.

Microwave, at ELC.co.uk
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

V-Tech Grow Go Ride-On, at ELC.co.uk
Starts and a driver panel for floor play with realistic features and flashing lights. Driver panel then attaches to ride on. flip the ride on wheels the other way up for a fun rocker. Introduces first words and expand vocabulary with introduction of age-appropriate words. Variety of manipulative features. Easy assembled and comes apart for storage.

Doll House Pet Set, at Early Learning Centre
A collection of adorable pets. Includes, rabbit and hutch, cat with basket andbowl and a dog with kennel, bowl and bone.

Make Your Own Coloured Cards, at The Early Learning Centre
A pack of 10 coloured cards and 10 coloured envelopes. Made from forest friendly paper.

Harry & His Bucketful of Dinosaurs Book, at Early Learning Center
Five roaringly good adventures at an irrestible price, there really is no better story book for all dinosaurs fans.

Pink CD Box, at The Early Learning Centre
Super-stylish CD carry case for up to 12 CDs.

Crate Of Vegetables, at The Early Learning Center
Plastic crate with 12 cut-and-play vegetables and knife.

Bosch Vacuum Cleaner, at ELC.co.uk
With switch, realisticsounds, flexible hose and swirling beads.

Echo Microphone Pink, at Early Learning Centre
Sing, talk, mumble or call into this crazy microphone and hear your voice echo.

Painting Station, at Early Learning Center
Paint blocks. stencils, sponges, rollers, brushes and paper in a case that doubles as a playmat.

Busy Bugs Activity Bug, at Early Learning Centre
Activity Bug squeaks and plays music. With lots of different colours, textures and rattles.

Baby Iguana, at Early Learning Center
Plastic Baby Iguana

Skittles, at Early Learning Centre
Comes with 6 colourful skittles and 2 balls.

Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.