For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

Fantasy Figures Set 10 Pieces, at Early Learning Centre
Bumper pack of detailed fantasy figures, including fairies, witches, queens,kings and dashing princes. The perfect accompaniment to the Fantasy Palace,available separately.

Motorised Thomas the Tank Engine™ Ride On, at ELC
Single-speed engine that moves on smooth surfaces or 12-piece track included. With Thomas sounds and working front light. Max speed 1.5mph, forwards only. Max weight 20kg. Battery and charger included

Musical Teethers, at Early Learning Center
Muiscal Teether bright and colourful, that has a handle that is easy to grab. Chewable surfaces for when baby is teething and varied textures to revive baby's gums. Plays the familiar tune Old MacDonald.

Ready Mix Paint Blue, at The Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Enchanting Mermaids, at ELC.co.uk
Four beautiful mermaids who love playing together under the waves.

Cup Cake Baby Sling, at Early Learning Centre
Soft pink sling with spotty pink and white lining and woolly trim. Great for taking dolls out and about.

Balaur the 3 Headed Dragon, at The Early Learning Centre
For extra brave knights only – it's the ultimate challenge. This three-headed dragon is ready to defend the Tower of Doom on all fronts.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

Wooden Number Puzzle, at Early Learning Centre
Jigsaw pieces to match together.Designed to help with counting and number recognition from 1 to 10.

Mini Sizzlin' Kitchen, at Early Learning Centre
Open up the lid to reveal two hob rings: one 'boils' and the other sizzles. Turn the hob over to use the grill that lights up and makes a grilling sound. This great little kitchen comes with pots, play food and utensils.

Honey Bee Tree, at ELC
A great game for 2-4 players, the aim is to pull out the leaves before the bees fall down. Fun for all ages and a great gift for birthday parties.

Kazoo, at Early Learning Centre
Blow through the top of the Kazoo to make tuneful buzzing sounds.

Paint Your Own Dinner Set, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Spiral Art, at ELC
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Ready Mix Paint Orange, at Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Alphabet stickers, at Early Learning Center
A collection of alphabet stickers to create words and fun messages

Knight's Jousting Set, at ELC.co.uk
With slot-together barrier and 2 knights with jousts on pull-back horses.

Ravensburger Puzzleball - Illustrated World Map, at ELC.co.uk
This amazing puzzle ball gives all-round enjoyment. Fit together the curved plastic pieces and watch the world take shape. <br><br>The richly illustrated globe is erupting with life and colour, showing famous landmarks, natural wonders and native wildlife. All is depicted in such a lively, engaging way that it’s sure to capture your child’s imagination and feed their curiosity about the world.<br><br>Pieces are numbered on the back for help with construction if necessary and, when finished, the smooth, remarkably solid sphere will make a stylish display object for a child’s bedroom or anywhere else in the home. <br><br>Diameter 15cm

Glitter Shakers, at Early Learning Centre
Five tubes of different coloured sparkles.

Animal Hide & Seek Book, at ELC.co.uk
In a large format with flaps as well as textured patches, this book introduces the characters from Apple Tree Farm to young children. The use of textures adds a different dimension to sharing books with babies and toddlers. As each page is turned, a different texture is waiting to be discovered.

Light & Sound Dog Rattle, at Early Learning Centre
Dog's nose lights up when pressed. With tunes, textures and rattles. Good for teeth.

Charlie & Lola Backpack, at ELC.co.uk
Spacious red backback with picture of Lola.

Giggling Race Track, at The Early Learning Centre
This is a simple race track with two cars that giggle as they go around. They will go forwards or in reverse, this is suitable for children between the ages of 2 and 4 years.

Wood Upper Magnetic Tiles, at Early Learning Centre
56 upper case wooden letters made from forest friendly wood.

HappyLand Police Station, at Early Learning Center
Police station, police car, motorbike, traffic lights, road block, dog and 2 police figures. Makes realistic sounds.

30cm Baby Girl - White Doll, at ELC
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

Super Scribbler - Blue, at The Early Learning Centre
With 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Colouring Book And Markers, at ELC
Colouring book and marker pens.

Activity Donkey, at The Early Learning Center
Colourful seaside donkey, full of fascinating textures.With wiggle toy, squeaky starfish, jingly octopus, mirror, squeaky seagull, shell teether and ribbon tail.

Felt ABC 123, at The Early Learning Centre
Learn simple words and easy calculations. Contains over 350 pieces of brightly coloured felt, 2 scene boards and a handy storage bag.

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page Megabloks Lil' Fire TruckLight &Amp; Sound Funky FootprintsScience Museum Walk'N'Glide Skates - PinkTp Eagle Swing Frame With SeatFunky Beats Keyboard - BlueSeaside Pour &Amp; PlayFarmyard PlaysetHappyland Christmas SetTractor PuzzleMagic Of MakingBath Island SetMy First TambourineWooden Chairs - BlueMagic Maize Starter KitBlue Cd BoxLunar Jim &Amp; ScramblerV.Smile Learning System - Orange40 Chunkie ChalksThe Wheels On The Bus CdFire Engine Lift Out Puzzle100 Pen PackNatural Artist Pencil TinCreate A Night SkyBaby DaysCharlie &Amp; Lola Make &Amp; Play CardsetStacking CupsEgyptian Mummies And MoreLittle RoadsterSoft Stuff TubsPastel Toaster Set