For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

Triangle, at ELC
Ting ting! Triangle and beater to add to your percussion collection!

Fiction Meteor, at The Early Learning Centre
This racer's remote control uses a luminous beam. Keep the car in the beam and press the buttons to navigate the car indoors or out, day or night. The beam has a 2.6 m range.The beam has been enhanced to help show how it works.

Create A Night Sky, at The Early Learning Centre
Because you would give your child the world if you could, go one step further and give them the ultimate gift of the universe.<br><br>They can follow in the footsteps of famous astronomers and create their own night sky with the domes of the Northern and Southern Hemispheres.<br><br>The assembled Create A Night Sky works as a projector creating a brilliant planetarium in your child’s room for them to star gaze every night.<br><br>Projector measures 12cm in diameter

Build Your Own Racing Car Kit, at Early Learning Centre
Build your own easy to assemble racing car, with a battery-operated screwdriver.

Gulliver Rock And Ride, at The Early Learning Center
An ideal first rocking horse, with the added benefit of a dual action rock and ride base that converts easily from rocker to push along. Press right ear to hear realistic horsy sounds. Wooden handles and rubber wheels for safety.Requires 2 AA batteries

Ducati Monster, at Early Learning Centre
Superb 12 volt re-chargeable 2 wheeled battery motorbike. Dual speed. Hand grip accelerator and pedal brake. Engine sound, front lights and horn Maximum speed up to 4.6mph Dimensions 73 x 78.5 x 122cm Suitable to carry up to 20kg 3 - 8 years approx

TP Kingswood Green Crazywavy Slide, at The Early Learning Center
The Crazywavy slide makes for a fun exit. Its handles securely attach to the Kingswood Low Tower at low or high height (shown at low height in the picture), so it can be used by children as young as 12 months up to 10 years as you expand your Kingswood play system.

Coupe Ride On, at ELC
Sporty car to pusharound in, indoors or out, with hooter.

Shape Sorting Bus, at Early Learning Centre
Big friendly bus with six activity blocks with rattles, mirror and beads inside. Your young child can push the shaped blocks into the roof slots, or stack them on the sides of the bus.

Magic Mirror Laptop, at ELC.co.uk
Press a button and images appear through the mirror, as if by magic! Watch your baby's face glow when they see and hear magical light and music. Learn about numbers, colours, shapes and lots more.

Non Slip Bath Mats, at The Early Learning Centre
6 bright sea creature non slip bath mats.

Create A Night Sky, at ELC
Because you would give your child the world if you could, go one step further and give them the ultimate gift of the universe.<br><br>They can follow in the footsteps of famous astronomers and create their own night sky with the domes of the Northern and Southern Hemispheres.<br><br>The assembled Create A Night Sky works as a projector creating a brilliant planetarium in your child’s room for them to star gaze every night.<br><br>Projector measures 12cm in diameter

V.Smile Noddy Game, at Early Learning Center
It's a sunny day in Toy Town and Noddy would like to go on an adventure. Join Noddy as he climbs into his car and heads off for fun times at Big Ear's house, on the farm, and at the Police Station. Learn numbers, letters, animals, colors, and much more!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Blossom Farm Pogo Puppy's Piano, at ELC.co.uk
This light-up piano encourages your baby to kick and explore. When your baby presses a textured key they're rewarded with lights and a choice of melody, piano or animal sounds. With straps for attaching to the cot and machine washable fabric.

Pirate Outfit, at ELC.co.uk
Shorts, waistcoat, scarf andpatch. Instantly turns a child into a treasure-burying sea-faring pirate.

Dinner Set, at The Early Learning Centre
Prepare for a fantastic banquet with this elaborate dinner set. Contains 43 pieces.

Apron Small - Flowers, at The Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Vehicle Pop up Camper Tent, at Early Learning Centre
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

Alphabet Bingo, at ELC.co.uk
Fun game for up to four players, which helps with learning letters of the alphabet.

That's Not My Penguin, at ELC.co.uk
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

Dolls House Bathroom, at Early Learning Center
This beautiful bathroom includes a shower cubicle, wash basin, bath, toilet andother bathroom accessories.

Bear, at The Early Learning Center
Bear

Blossom Farm Soft Cubes, at ELC.co.uk
Six colourful cubes for your baby to feel, hold and toss. As your baby grows, they can match up the animal halves and build or knock down a soft tower. Each cube features a bell, rattle or squeaker.

Fairy Toadstool Play Tent, at The Early Learning Center
Gorgeous toadstool play tent with printed flowers, beetles and ladybirds. Perfect for little fairies and elves to flit in and out of.

Blossom Farm Light Up Cot Pal, at Early Learning Centre
Soft and friendly two-in-one puppy hangs on the side of the cot. His nose glows when his ear is pressed. Unfold the puppy's body and he becomes a soft cushioned playmat for even the youngest baby to enjoy some floor time. Requires 3 x C batteries.

First Picture Nursery Rhymes, at The Early Learning Centre
Board book with cute model pictures, plus a CD of the rhymes.

Bedroom Bookcase, at Early Learning Centre
Sturdy wooden bookcase with three good-sized shelves for books, toys or whatever you like. With fabric storage drawers that fit neatly underneath and a hanging hook on each side. Easy self assembly.

Binoculars - Pink, at Early Learning Center
Lightweight binoculars with strap and carry case. Magnification factor of six.

Natural Artist Green Paint, at Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Art Centre Starter Kit, at The Early Learning Centre
This fantastic art kit, contains lots of goodies to get started on your craft activities. Contains 3 bottles of readymix paint, a splash mat, chubby brush, blackboard eraser, 4 sponge stampers, sponge brush, pattern roller, paint stampers, 10 chalks, 10 crayons.

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page Alphabet Bookshelves - BlueWooden Thomas The Tank Engine Ride-OnAquadraw Disney Princess Mini MatsTeaching Watch BoyTalking Fifi Flowertot DollWooden BricksHair Tie With 2 ClipsBath Rattle And Roll FriendsKing &Amp; HorseFoam Floor PuzzleCool KeyboardDisco Diva Microphone - PinkLet'S Count BookStanding CowBubble MachineSwan CarriageMessy Mat - BugsSpace &Amp; Robo PoppersClay Colour 2kgMaddy Sleepover SetDig &Amp; Play Treasure Island15&Quot; T-Rex DinosaurElectronic Phonic PairsFairy Girl BackpackThomas &Amp; Friends - Toby'S WindmillApron Small - FlowersBug Play CubeWooden Cut &Amp; Play FoodFisher Price Digital Camera - BlueMy Travel Colouring Book