Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

Soft Stuff Train Extruder, at Early Learning Center
Pick a wheel, slot it on the front of the train then push down on the cab to squeeeeze Soft Stuff out of the front in different shaped sausages.

5 Pack Red Team Knights, at ELC.co.uk
5 knights in full armour to attack or defend the castle.

Cella Accessory Machine, at Early Learning Centre
Make your own funky key rings, bag charms, cool phone danglers and more. The Cella Accessory Machine allows girls to create really pretty accessories in minutes, using photos, pictures and sparkly beads. The simple mechanism means that the creative possibilities can be extended into other areas such as making your own necklaces, earrings and bracelets too.<br><br>Comes with a variety of component parts plus cool sparkly beads to get girls started.All the accessories store away within the Accessory Machine too.<br><br>How to use:<ul><li>Choose the template and your beads, charms, cord or ribbon.</li><li>Load them into the top of your Cella Accessory Machine.</li><li>Simply press the lid down.</li><li>Your accessory is ready to use in seconds!</li></ul><br><br>No batteries required. Height: 15cms, Length: 21cm, Width: 21cm.

Medium UV Suit - Blue, at The Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

Old Macdonald CD, at The Early Learning Centre
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

V-Tech Kidizoom, at ELC
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Fantasy Ponies, at The Early Learning Centre
Mother and baby unicorns anda beautiful fairy.

LeapFrog Baby Counting Pal, at The Early Learning Center
For babies on the go, this soft learning pal is truly a multi-sensory learning experience with plenty of activities for baby to touch, hear and see! An assortment of tactile activities include a bird squeaker, butterfly rattle, crinkly bees, flower rings and a ladybug bell. Includes adjustable velcro straps to attach to a cot or buggy.

Rosebud Dolls House, at Early Learning Centre
Absolutely gorgeous three-storey doll's house with fully opening frontage and attic. With doors, windows and shutters to open and close, open staircases and plenty of space to arrange and rearrange the rooms however you choose.<br><br>Room sets shown in picture are sold separately.

Wood Magnetic Number Tiles, at ELC
Lots of woodenmagnetic number tiles.

Thomas & Friends - Iron 'Arry & Bert, at Early Learning Center
These two diesel engines work together in the scrapyard.

Ocean Rescue Turtle Adventure, at ELC
Dive the ranger to help the giant turtle with all his kit, but watch out for the big moving flippers.

Travel The World, at The Early Learning Centre
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

Blossom Farm Chirpy Chick, at ELC.co.uk
Soft fleece plush, press his tummy to hear chirping sounds.

Charlie & Lola Umbrella, at The Early Learning Centre
Stay dry with the help ofyour Charlie and Lola.

Spotty Ironing Board, at Early Learning Centre
Sturdy metal frameand padded board. Adjustable to three heights. Maximum height 54cm.

Craft Drawers - Pink, at ELC
Set of seven drawers, great for tidying away all your child's creative bits and bobs. Keeps everything neat, yet always easy to find.

Pull Along Phone, at Early Learning Center
A truly mobile phone for your toddler to pull along. Great for encouraging walking. They can turn the dial, pick up the phone and have a chat whenever they like, just like Mum or Dad.

HappyLand Quad Bike Farm Set, at Early Learning Center
Master Barley the farmer's son now has his own quad bike. Help him drive around the farm, feed the sheep and donkey, and train up his sheepdog puppy.

Wooden Trike And Trailer, at The Early Learning Center
Sturdy wooden trike with trailer to fill with toys. Great indoors and out.

Apron Small - Flowers, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Cut & Play Pizza, at Early Learning Centre
Deep-pan pizza to slice and serve, with cutter and scoop.

Automoblox - Blue S9 Sedan, at Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

Cinderella & Sleeping Beauty Book & CD, at ELC
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

Tiddler Book, at ELC
This little fish has a very big imagination! Every day, Tiddler is late for school, and every day he has another tall tale for his teacher. But did he really ride a seahorse? Did he really meet a mermaid? And who will believe him when he really does get captured in a net? <br>Another classic from the prize winning team that brought you The Gruffalo.

Captain Bathtime Boat, at Early Learning Center
Pulling the fish backmakes the boat move forwards. With detachable captain and seagull.

Fantasy Figures Set 10 Pieces, at Early Learning Center
Bumper pack of detailed fantasy figures, including fairies, witches, queens,kings and dashing princes. The perfect accompaniment to the Fantasy Palace,available separately.

Snakes & Ladders and Ludo, at ELC
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Foam Zoomer, at Early Learning Centre
Stamp on the pad to launch the rocket.

Wave Pool, at Early Learning Centre
Simple paddling pool for sitting, playing or making waves.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!