Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.

Wooden Bell Sticks, at Early Learning Centre
Multi-coloured wooden sticks with jingly bells to shake.

Sow, at The Early Learning Centre
Selection of favourites to inhabit the farmyard.

Bath Whistle, at Early Learning Centre
Fill the whistle with water to play 'real' musical notes.Put this together with our other bath instruments to form your own water band!!

My First LeapPad System - Red, at The Early Learning Center
Two great ways to play, with aninteractive alphabet base and interactive book reader in one. Introduces pre-reading and pre-maths skills through fun stories and activites. Enjoy an interactive story then flip the book over for activities, games, music and more.

Potters Wheel, at The Early Learning Center
Your child can discover the joy of throwing pots, so to speak, with this great battery-powered potter’s wheel. It’s a complete set, including clay, wheel, tools, decorative mosaic tiles and even paints. <br><br>Making unique pots from start to finish is pleasingly tactile and really satisfying. It’ll certainly fire-up your child’s creativity – and the good news is that nothing else needs firing. Simply leave the clay to dry for 24 hours and it’s ready to paint. <br><br>The fantastic results will really boost your child’s confidence. Wrap them up for presents any relative will be, err, potty about.<br><br>Wheel around 40 cm diameter

Ballerina Doll Making Kit, at Early Learning Center
Now your child can make his very own doll. This easy-to-make ballerina kit involves no pins or needles so it’s perfect for little hands. It contains everything you need – even a birth certificate, so your child can give his doll a name. <br><br> The doll is 22 cm tall when complete

Make Your Own Mermaid Doll, at Early Learning Center
Everything requiredto make a beautiful mermaid with sequinned clothes.

Colouring Book And Markers, at Early Learning Center
Colouring book and marker pens.

That's Not My Penguin, at Early Learning Centre
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

Holographic Christmas Stickers, at The Early Learning Center
Christmas shapes on colourful holographic stickers.

Noah's Ark Wooden Shape Sorter, at Early Learning Center
Animal-shaped wooden pieces to fit into the holes in Noah's Ark shape sorter.

Glitter Sticks, at The Early Learning Center
A collection of beautiful, sparkly glitter.

Messy Mat - Bugs, at The Early Learning Center
Wipe-clean mat that instantly protects your floor from flying paint, spilt water or dropped felt tips. 90 x 110cm.

Doctor's Outfit With Stethoscope, at The Early Learning Center
Crisp doctor's coat with handy stethoscope and mask. Fits doctors up to 116cm tall, coat machine washable.

Push Rattle & Roll, at The Early Learning Center
Ideal toy for stimulating your baby's auditory and visual senses.

Cup Cake Baby Sling, at Early Learning Center
Soft pink sling with spotty pink and white lining and woolly trim. Great for taking dolls out and about.

HappyLand Country Crossing Train, at The Early Learning Centre
Full steam ahead with this engine tender and carriage, sports car, levelcrossing, station, six pieces of track and three figures.

Space Shuttle, at The Early Learning Centre
The shuttle can be detached for take-off once the trailer has moved it into position.

VTech Winnie The Pooh Roll & Learn Tree, at ELC.co.uk
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Wooden Bricks, at ELC.co.uk
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

AAA Battery 4 Pack, at ELC
AAA battery 4 pack

Talking Flash Cards, at Early Learning Centre
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

Jolly Phonics Book 3, at ELC
Fun activity books get reading and writing skills off to a flying start. Book 3of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words.

Jolly Phonics Dvd, at The Early Learning Center
60 minutes of teaching about letters and sounds.

Helmet, at The Early Learning Centre
Use this helmet to protect little heads from bumps and bruises while skating.

Wooden World Battery Operated Steam Loco, at ELC.co.uk
This traditional steam engine chugs along with 2 carriages following.

Stack-A-Bug, at ELC
Three wooden and fabric bugs for your baby to investigate. Your baby can stack them on the wooden base, pick them up separately, or simply enjoy the sounds and textures. Available from October.

Light & Sound Funky Footprints, at ELC.co.uk
Follow the footprints to hear lots of silly sounds and see flashing lights. Count along the numbered steps. Jump and land on the final footprints to get cheers as a reward.<br><br>Requires 2 x AA batteries.

TP Kingswood Hideaway Panels, at Early Learning Centre
Two panels to enclose the open sides of the Kingswood Low Tower. Both have a rollup door - one a porthole window too - ideal for making your Kingswood play system into a cosy den.

Rosie's World - Slippers And Bars Dance Studio, at ELC
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.