For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

Why we like ELC.co.uk, UK:

• ELC.co.uk UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC.co.uk prices are always excellent, and ELC.co.uk customer services are always happy to help!
• ELC.co.uk has years of experience in its field - the ELC.co.uk online shopping experience is testament to that.
• The ELC.co.uk Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC.co.uk!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC.co.uk, it's a no-brainer!

ELC.co.uk UK is the leading toy store in the UK, and now you can enjoy the ELC.co.uk shopping experience online too, at ELC.co.uk Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC.co.uk UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC.co.uk to buy toys and games. See for yourself what ELC.co.uk has to offer, at ELC.co.uk website.

Ballerina Doll Making Kit, at Early Learning Center
Now your child can make his very own doll. This easy-to-make ballerina kit involves no pins or needles so it’s perfect for little hands. It contains everything you need – even a birth certificate, so your child can give his doll a name. <br><br> The doll is 22 cm tall when complete

Blossom Farm Electronic Puzzle, at The Early Learning Center
Six Blossom Farm figures that make sounds when they are lifted out of the puzzle.

Finger Paints - Bright, at ELC
With 6 different colours. Perfect first paints.

Racing Car, at ELC
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

Fisher Price Amazing Animals Pig, at ELC
Teethable mouth and ears and clicking head and legs.Assortment includes a Tiger, Hippo, Crocodile, Panda bear, Cow

University of Cambridge Chemistry Lab, at Early Learning Centre
Budding scientists will delight in this fully equipped Chemistry Lab. Including over 22 chemicals and an array of essential apparatus, there’s everything needed to carry out over 100 exciting experiments, all designed and safety tested by a leading Chemist.<br><br>Clear step-by-step instructions guide your child through each experiment, encouraging them to observe what happens and make their own deductions before checking the results at the back of the booklet.<br><br>The projects gradually increase in difficulty so your child gets a real sense of progress. Each shows that chemistry is not only fascinating but lots of fun too. Your child can try their hand at making invisible inks, growing crystals, and even turning clear liquids bright blue – it’s magic. <br><br>All experiments are safety tested but should be completed under adult supervision.Some experiments will require additional readily available materials.

Thomas & Friends Edward The Great Set, at The Early Learning Center
Inspired by the popular ''Edward the Great'' story Re-enact the episodes exciting race with the unique versions of Edward and Spencer. This 29 piece set also includes an exclusive Duke and Duchess Coach car and an exclusive furniture cargo car.

Dream Town Lounge Set, at The Early Learning Centre
Inflatable table with solid top and tablecloth, and two soft cushion inflatable stools.<br><br><b>Home delivery only</b>

Car Seat Dashboard, at Early Learning Centre
Soft fabric dashboard with wheel, key, mirror, dial and squeaky horn. With straps to attach to a car seat. Ideal for keeping little hands busy during long road trips.

Dolls House Family, at ELC.co.uk
Granny, grandad, mum, dad and two children to potter around your dolls house

Baby Active Activity Arch, at The Early Learning Centre
Pop-up Arch to encourage baby to crawl through. Padded floor incorporates different textures, crinkly sounds and squeakers. Mesh panels allow good visibility and ventilation.

Science X - Force and Motion Experiments Kit, at Early Learning Centre
A collection of 25 brilliant yet simple experiments designed to tap into the fascinating world of forces and motion. Can you cut a potato with a piece of paper? Can a ball hover in mid-air? Can you build a catapult from a spoon? Levers, pulleys, rollers and friction all explained with the aid of a few household props and the contents of this kit. Clear instructions and explanations from the guidebook ensure your child will enjoy discovering the hidden properties of the world around them.

Toddle Along Tortoise, at The Early Learning Center
Watch the tortoise toddle along to soothing melodies and flashing lights. Great for encouraging crawling and walking. Requires 3 x AA batteries.

Brachiosauras, at ELC
Plastic Brachiosaurus

Party Invitations, at Early Learning Center
Make your party really special by sending out these glittery invitations. A pack of 8 in 4 different designs.

Jolly Phonics Dvd, at The Early Learning Centre
60 minutes of teaching about letters and sounds.

Street Mouse - TVR model, at Early Learning Center
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Ready Mix Paint Black, at The Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Spotty Ironing Board, at ELC.co.uk
Sturdy metal frameand padded board. Adjustable to three heights. Maximum height 54cm.

Pirates Seafaring Set, at Early Learning Center
Bring your adventures to life with this pirate set and other characters in our range.

TP Kingswood Hoops, at Early Learning Center
Six galvanised steel horizontal hoops are a perfect climbing accessory, enabling ascent on the outside of the Kingswood Low Tower and the Top Deck. Only compatible with the Kingswood play system when the Top Deck has been added to the Low Tower (both available separately).

Fisher Price Amazing Animals Cow, at The Early Learning Centre
Teethable mouth and ears, and clicking head and legs, plus rattling bell sound.Assortment includes Tiger, Hippo, Panda and Pig.

Maddy Sleepover Set, at ELC.co.uk
Fabric doll with blonde bunches is a perfect friend for sleepovers. Comes with removable dress and boots, pyjamas, teddy and her own sleeping bags

Blossom Farm Busy Bugs Wiggly Bug, at ELC.co.uk
Pull the string and watch as the colour Bug vibrates. Attaches to cot or buggy.

Shake Rattle & Twist, at The Early Learning Center
Pair of colourful rattles to help explore new sounds and textures.

Summer Room, at Early Learning Center
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

Knights Outfit, at Early Learning Centre
Red, gold and silver long-sleeve fabric tunic with unicorn emblem, shoulder guards and matching helmet.

Dolphin Adventure, at Early Learning Centre
Set the diver and his trusty dolphin pal out on underwater adventures.

Thomas & Friends Deluxe Track Signal, at ELC
This deluxe ''Sights and Sounds'' version of the Over The Track Signal is the perfect add-on item. Features electronic train signal with working lights and sounds.

Dungeon Of Doom, at The Early Learning Centre
Dark dungeon to trapand store foolhardy attackers. With balcony for victors to survey their land, trap-door dungeon to surprise attacking warriors and rope ladder to wind up. Plus a hanging cage in which to swing prize prisoners until they feel a bit sick.

Exciting features at ELC.co.uk website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC.co.uk also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC.co.uk toys throughout themed playzones.

ELC.co.uk also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC.co.uk have over 50 international stores in 13 countries worldwide, with more opening all the time.