Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Wooden Cut & Play Sandwich Set, at The Early Learning Center
Mix and match the fillings to make gourmet wooden play sandwiches.

Keepsake Box Kit, at ELC
Personalise your box forkeeping special treasures safe. Includes wooden box, pink felt, butterfly stickers, sequins, holographic flower stickers, glue and instructions.

Children's Party CD, at ELC.co.uk
With sections entitled Dance and jiggle about, Action time, Farmyard sing-along and Favourites sing-along this 62 minute CD features 26 great partytime action, sing-along and dancing songs such as Birdie Song, The Wizard Of Oz, Head Shoulders Knees and Toes, Old Macdonald and Ten Green Bottles.

Planet Protectors Ace, at ELC
Ace is an Orangutan and he defends the rainforests against Doc Tox's polluting GLOBS. He is the scout of the team and is always looking to save the rainforest.

Dig a Glow Dino - T-Rex, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

Green Science Soda Can Robug, at Early Learning Centre
Build. Recycle. Create.<br><br>Recycle a soda can and turn it into a cool robotic bug. Switch it on and watch it vibrate causing it to slide across the floor. It even emits a 'buzz' as it moves along!<br><br>Assembled Soda Can Robug is 12cm long x 14cm tall x 16cm wide. Needs 2 x AAA 1.5V batteries – Not included. Empty drinks can required – Not included. Screwdriver for cross head screws required – Not included.

Baby Active Activity Arch, at Early Learning Centre
Pop-up Arch to encourage baby to crawl through. Padded floor incorporates different textures, crinkly sounds and squeakers. Mesh panels allow good visibility and ventilation.

Wooden Rocking Horse, at Early Learning Centre
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Mega Bloks 80 Piece Block Bag, at Early Learning Center
Perfect for young builders for developing construction learning skills. This bag includes 80 Maxi Blocks in a variety of colours and sizes perfect for small hands. Includes 10 activity cards and convenient reusable storage bag.

Sakura the Robot, at Early Learning Centre
Sakura is your best friend robot. Record your secret and lock it away with Sakura. She knows funny facts and jokes, offers advice and can also give you your fortune! Sakura also dances 5 different dances on her cruiser complete with remote control.<br><br>H 360 x W 160 x D160mm

Sticker Boxes, at Early Learning Center
Four rolls of coloured stickers.

VTech Sort & Learn Car, at The Early Learning Center
Shape sorting pull along car. Shapes activate phrases, shape names and song. Piano keys on front teach colours, play music and change the tempo on the songs. Open the boot to release all the shapes. Pull along cord tucks into battery compartment. Dog swings as pulled along. 2 modes of play teach numbers, shapes, sounds and music, Flashing headlights and visual stimulation.

ABC Fridge Fun, at Early Learning Center
Chunky magnetic fridge with 26colourful food and letter pieces teaching letters, phonics, colours and food facts.

Blossom Farm Chester Chick, at Early Learning Center
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Fairy Toadstool Play Tent, at Early Learning Centre
Gorgeous toadstool play tent with printed flowers, beetles and ladybirds. Perfect for little fairies and elves to flit in and out of.

LeapPad LittleTouch System - Pink, at Early Learning Center
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. The LittleTouch LeapPad library of books allows the learning and discovery to continue!<br><br>Babies grow so quickly, and the LittleTouch LeapPad learning system is designed to grow with them! Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

LeapPad Learning System - Pink, at The Early Learning Centre
Open a LeapPad and a whole world of learning opens up. Put a book on the LeapPad player and pop in the cartridge. Stories suddenly come to life with the light tap of the Magic Pen. Touch a word and sound out each letter. Then spell it and define it. Silly songs serenade. Characters charm everyone with their hilarious sense of humour. The award-winning LeapPad Learning System teaches fundamental reading skills in a way that keeps your child coming back again and again. The Magic Pen helps young readers practice critical pre-writing skills. With over 50 book titles to choose from, children will stay entertained and keep learning for a long time. When books talk back, every word is an adventure. And with volume control and automatic shut-off, the books don't have to talk too loudly.

Pull & Go Dragon Set, at ELC.co.uk
Pull back the knight and dragon and let the battle commence!

9v Battery 1 Pack, at ELC
9V battery 1 pack

Billy Goat, at Early Learning Centre
Selection of favourites to inhabit the farmyard.

Disney Princess Xylophone, at Early Learning Center
Interactive book to enjoy and play.

Kids Love To Sing CD, at The Early Learning Center
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

Wooden Tractor, at Early Learning Centre
Red and plain wood steerable ride-on tractor with silver trim and plastic tyres to absorb the bumps!

Lunar Jim Ripple & Scooter, at Early Learning Center
Ripple and Scooter are readyfor action. The Ripple figure slots into his vehicle.<br><br>Available from October.

Motorised Vespa, at Early Learning Centre
Be the coolest kid in the park on this super-stylish, red electric scooter with stabilisers Single Speed forward only<ul><li>Accelerator and brake on same pedal for added safety<li>Engine sound effects, working lights and horn<li>Rubber tread wheels<li>Max speed up to 2.6 mph<li>Easy ride 2-5 years approx<li>6V Power</ul>

Wooden Play Table and Chairs, at ELC
Sturdy wooden table and chairs, great forart and craft activities, reading and writing, or simply taking a break for a snack and a drink. Table comes with two fabric storage pouches. Self assembly.<br><br>Table H46.5 x W58 x D58 cm. <br>Chair H48 x W27 x D27 cm

JCB Quad Bike, at Early Learning Center
Chunky JCB electric quad bike with rechargeable 6 volt battery. With hand accelerator and brake and progressive acceleration for a smooth start.

Baby Days, at The Early Learning Centre
A lovely soft pink bag, opens up to reveal baby doll with accessories and on one side there is a sewn in cot to put baby to bed.

Blossom Farm Dillon's Cot Light Show, at The Early Learning Centre
Relaxing music, soft lights and entrancing ceiling projections to help your baby drift off to sleep. Easy to attach to the cot, and comes with a remote control unit, so you can activate whichever element you like, without disturbing your baby, or getting out of bed.

Giant Number Flash Cards, at ELC
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.